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Asset Managers in the UK and Europe Look to Outsourced Trading to Generate Growth
Asset managers face a key challenge: growing their business through increased distribution, while also navigating the obstacles that come with it. Outsourced trading can be a solution to this problem, enabling them to do more with less.
Increasing distribution is the key to growth for today’s asset managers. Yet firms in the UK and Europe continue to grapple with challenges that impede their growth opportunities: fluctuating interest rates, geopolitical unrest and a fragmented and changing regulatory environment are but a few factors.
When asked about their strategic priorities for the next two years in a May 2024 Northern Trust study of 300 global asset managers, a number of EMEA-based managers identified supporting new asset classes and expanding into new markets as a way to achieve their goals.
While both of these distribution tactics can help generate sustainable growth, they can also create their own set of challenges. Expanding into new markets and supporting new asset classes require significant investment in infrastructure, talent, and technology. If not executed carefully, these efforts can drain resources and undermine growth.
To overcome these challenges, the survey revealed that many EMEA-based managers plan to outsource non-core activities to achieve their goals. For example, nearly 30% of managers in Ireland and more than a quarter of managers in the UK plan to employ outsourcing strategies in the next two years. Of these, more than 26% of UK- based managers plan to outsource their trading function. A third of managers in the Netherlands and Ireland plan to do the same, as do more than 40% of managers in Luxembourg and Guernsey.
For managers that want to increase their distribution into new asset classes and markets, outsourcing can enhance capabilities while helping to control costs. Many outsourcing specialists possess the necessary knowledge, resources, and infrastructure to help managers grow effectively and efficiently.
Launching into New Asset Classes
When seeking to increase distribution, expanding into new asset classes is a common strategy. More than one quarter of UK respondents to the survey said they will focus on new asset classes in order to achieve their growth priorities. Similar trends are evidenced in Luxembourg (33%), Ireland (25%) and Guernsey (29%).
One asset class that has gained significant traction is fixed income, given its potential to offer attractive yields and enhanced downside protection amid ongoing economic challenges. This was supported by the survey, which found that nearly half of EMEA-based managers plan to increase their allocations to fixed income. These results are confirmed by the experience of Northern Trust’s EMEA trading operations – year-to-date, demand for fixed income trading has grown by 86% since 2023.
Collaborating with the right outsourced provider can increase operational efficiencies and bring a heightened level of expertise and governance to the trading function. It can also help investment firms improve their access to market liquidity and brokers and allow investment teams to focus on the value components of their operating models while leveraging greater scale and expertise in the trading function.
Entering New Global Markets
Another key strategy that managers plan to employ, according to the survey, is to tap into new global markets, with 37% of UK managers, nearly a third of Ireland –based managers and half of Netherlands-based managers surveyed identifying this as a top priority for the next two years. However, breaking into new markets can be a complex and challenging process due to the differing regulatory requirements in each country and the inherent market expertise it requires to navigate successfully. Outsourced providers can fill gaps by providing valuable local insights and operational support that would be difficult to establish in-house. With desks operating in multiple regions, outsourcers employ experts with specialized skills and knowledge of local markets, as well as extensive experience with numerous exchanges across different asset classes.
For instance, a firm expanding into the APAC region for the first time can leverage the provider's expertise in local market trading and settlement. Moreover, local providers can break down cultural and language barriers, ensuring effective communication while facilitating access to new markets. By outsourcing to a global provider, managers can tap into this expertise at a lower variable cost, thereby gaining the ability to navigate new markets more efficiently.
Doing More with Less
As managers navigate uncertain times, achieving balanced growth is crucial, and outsourcing can help. Outsourced trading can offer several benefits, including support with risk management, added expertise, streamlined operations, better governance, and greater operational efficiency. By partnering with a provider, managers can leverage specialized expertise that enhances their capabilities, allowing them to venture into new asset classes and markets, gaining local insights and operational support. In essence, outsourced trading can enable managers to do more with less, staying agile and competitive in a rapidly changing investment landscape.
Meet Your Expert
Amy Thorne
Amy leads the Integrated Trading Solutions (ITS) team, Northern Trust’s institutional outsourced brokerage business in the Europe, Middle East and Africa region.
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